The Chief Operating Officer and Managing Director of one of Appco Group Australia's major clients is the new cover star of the latest issue of 'Professional Marketing', Australia’s leading marketing magazine and the MD's smiling half-size image with the tag “Fast Mover” in the April-June 2011 issue of the magazine has been in the stands for many days.
The four page article about the Director in the issue describes the successful journey of this company which was launched in the year 2006. By 2010 the company which grew by more than 110 per cent had captured as many as 170, 000 billable accounts.
In the words of the COO of the company “In the energy market, the product is relatively generic and there’s really just one price that people pay. It’s therefore very much about the channel strategies you put in place.
In the Australian market, direct sales have been a very important part of the element; door-to-door, telemarketing and face-to-face marketing, where people can explain the product, and who the company is, have been essential.” thus hinting the great role that Appco Group Australia had to play in its rise.
The article which also talks about the impact that direct sales and marketing had in its growth and the degree of effectiveness it had in recruiting customers, by itself spoke volumes about how the global direct sales specialist, Appco Group Australia, to whom they had outsourced their sales and marketing requirements had helped the company in furthering its goals.
It was Appco’s Energy Division in Australia that has been instrumental in this company's success from the beginning of its journey, delivering over 150,000 new customers for it and thus helping it grow.
People at the helm of affairs in the Appco Group Energy division in Australia also said that Appco Group was proud of their contribution to the company as a whole.
