Appco Group Australia helps subscription TV provider to reach out to more regional households

Just as the digital revolution was spreading its waves all across the globe, Appco Group was quick to jump into it by providing many pay-TV companies with an effective and efficient sales channel, one they had not thought about – the face-to-face channel.

Australia was the founding country of Appco Group in 1987 and the Appco Group Pay TV division has rendered its full-fledged services in the country right from the year 2002. The company has been working alongside Australia’s second largest subscription TV provider in an effort to expand the company's marketing territory and grow their market share.

Thanks to Appco Group Australia's extensive national coverage, the subscription TV provider has been able to reach out to more Australian households than ever before. The representatives from Appco Group Australia put their heart and soul into the campaigns and even ventured to remote Thursday Island on behalf of their client to offer residents Subscription TV Company's wide range of services.

And now the results are there for all to see. Through attendance at special events and kiosk marketing, these representatives from Appco Group Australia have helped in bringing as many as 150,000 subscribers for the Subscription TV provider in the past eight years.

What’s still better is that company has helped the Subscription TV provider in the launch of its new range of services and offerings including the recent introduction of Digital High Definition services, all while continuing to expand the company's subscriber base and regional reach including the recent introduction of Digital High Definition services, all while continuing to expand the company's subscriber base and regional reach.

Appco group Australia and Appco Group Sports together roll out an innovative voucher program

Appco Group Sports was established in the year 2000 as Allsports Direct (Australia) Pty Ltd. Hardly a decade has passed today but the division has already earned for itself the reputation as a very cost-effective and professional mode for sporting organisations to raise their revenue along with brand awareness.

Appco Group Australia along with Appco Group Sports has masterminded a product which is bound to help their clients in their fundraising efforts. The product is nothing but a booklet of sport vouchers and has already been a runaway success for one of their clients. Appco Group Sports Marketing Companies, Centrix Promotions and TaylorMade, were responsible for the implementation of this new product and since June 2010, after months of trial and error, Appco Group Sports has sold more than $600,000 AUD worth of voucher booklets for this reputed client of theirs - a governing body for the blind and vision impaired sport in Australia.

"The exciting component about this product is that it is transferable from client to client and can be sold in every state across Australia" said David Owen, Centrix Promotions.

In just 12 weeks Appco group Australia has witnessed this new concept working wonders and everyone at the company are in full praise for it. The way the concept works is that a customer purchases a booklet. The booklet includes a range of vouchers that can be exchanged at any Coles Express petrol stations for items such as, food and beverages, or magazines.

Inspired with the success of the new product both the Appco Group Sports Marketing Companies have now enlisted Victorian Marketing Company, Big Fish Group, to create more brand awareness and widen the product’s reach.

Appco Group Australia delights in the partnership between FW1 and Aussie Racing Cars

When FW1 and Aussies Racing cars announced their partnership in early 2010 there was none more excited that Appco Group Australia at the news. The company felt that this partnership was one which had the potential to run on for many years.

Aussie Racing Cars have the reputation for being pure-bred race cars that take their origin in Australia, right from its design. Custom-built in Australia itself, these cars are three quarters the size of a V8 Supercar. The cars enable thrilling four-wide braking and overtaking and are powered by a 1.2 litre, 125bph, twin-cam, 16 valve engine that revs to 11500rpm.

The decision of FW1 to partner with Aussie Racing Cars slightly stems from the fact that FW1 is looking for better avenues to promote and gain exposure for their product range which includes FW1 waterless car cleaning wax.

As per the agreement, FW1 will have access to several Aussie Racing Car styles and this includes 1940 Coupe, FJ Holden, AU Falcon and VY Commodore. This comes in addition to the FW1 branding on certain merchandise and cars.

What FW1 has offered to do in return is to promote the Aussie Racing Cars at its events with their Independent Contractors gaining knowledge and training on the different specifications. The partnership has been a mutually beneficial one so far.

"I spoke with FW1 management, and we developed a plan to utilise Aussie Racing Cars to demonstrate their product and also discuss the different aspects of each vehicle at events. I’m excited about the partnership, as it means more people will have access to the cars, not only at planned events, but also within the local community and for fundraisers", said Phil Ward, Aussie Racing Cars founder and director

Appco group launches new iPhone Application

Appco Group Australia had something to cheer about when its parent company, Appco Group, announced that its global news could now be seen anywhere and anytime by anyone who had an iPhone. The Appco Group’s iPhone application can now be downloaded from www.apple.com/itunes .

With the befitting name - “Appco App”, it is a free application that works to deliver all the latest news from one of the leading Sales and Marketing Company. The added advantage of Appco App is that the application allows its users to share photos, videos and their own news stories. For those who are pondering about on which models of iPhone does this application work, the answer is that it works perfectly well on all current versions of the iPhone provided the user has downloaded the iOS 4.0 itunes software update.

The entire Appco Group team including Appco Group Australia is excited about this fact and Andy Hobbs, Appco Web Development Manager voiced his opinion "The Appco App currently only works only on the iPhone but an iPad version is on its way in the coming months." The app will be developed further to give users’ access to more information about the Appco Group."

The Chairman of the company Chris Niarchos when asked about the new application said that he believes that the app demonstrates Appco Group’s willingness to embrace the latest technology and communicate in new and effective ways.

Chris Niarchos, Appco Group Chairman "Like all companies we need to move with the times and our Appco App enables us to communicate all of our news as it happens. It also means that we will have great interaction from all of the Field Representatives who are associated to the Appco network around the world."

Appco Group Australia boasts of an international association with the world’s largest wildlife organisation

After a two-year break, Appco group Australia and specifically the Appco Group Support division welcomed with open hands, one of the leading conservation bodies in the world back to their client list. The association was confirmed with the launch of the new ground-breaking fundraising campaign for the client in Australia by the Appco Group Support division.

This client relationship of Appco Group support had lasted for 7 years and both Appco Group as well as the client did enjoy and boast of a long mutually beneficial relationship. The decision for a two-year hiatus was the consequence of the company deciding to rest the program due to changes in their marketing mix. During the relationship with the client, Appco Group helped it acquire over 78,000 donors thus aiding them in their efforts to fight against the big environmental challenges the world faces today.

Today the international association with the client has spread across Australasia and Europe and representatives from Appco Group were even invited to speak on the benefits of face to face fundraising at the international conferences conducted by the conservation body.

Appco Group Australia makes it big for a Top Fortune 500 financial services company

It was in the year 1999 that Appco Group Australia, consequent to their association with a Top fortune 500 financial services company, and after guaranteeing to gain new and increased levels of credit card customers for them, headed out to numerous petrol stations, homes, shopping centres and airports in an effort to offer credit cards to people in Australia on the client's behalf.

And Appco Group Financial Services, the specialised division of Appco Group Australia, which operates in Australia too has a track record of gifting high-volume and quality customers for leading banks and financial services across the globe. So it was not surprising that they were very successful when it came to marketing the credit cards of this Top fortune 500 financial services company in the Australian continent as well.

Appco Group Australia has helped the company gain over 10000 new credit card users to their customer base. Throughout the 11 years the relationship between Appco and the financial services company has proved to be a mutually benefitting one. And till today it remains so!

Appco Group Australia fulfils the dreams of many charitable organisations in the country

A few years back, many of the charity organisations in Australia, found their fund-raising activity a very daunting task. It was at this juncture that Appco Group Australia (to be specific-the Appco group Support Division) stepped in and readily lend its hands to these organisations. By meticulously planning along with these charity organisations, Appco Group Australia charted out and implemented direct marketing campaigns in an effort to increase the number of donors for these charities. And the results were there for all to see. The organisations were more than pleased with what they saw and with the number of donors constantly increasing; and have been in all praise for Appco and its specialised divisions.

In the year 2003, Appco Group Australia began its operations by representing a reputed charity organisation’ face-to-face consumers and helped it to witness an increase in their sponsors by 56 per cent. The Group has also been responsible for signing up in excess of 62,000 regular givers, who have contributed to this charity organisation that works with the aim of making the world a safer, healthier and happier place for children. The reputed charity organisation now realises how cost effective the program by Appco Group Australia is and has never regretted its decision of joining hands with Appco Group Australia.