Appco Australia contributes for the HEART research

The Heart Research Institute praised Appco Group Support Australia for its on-going work to get donations.

Heart Research Institute’s (HRI) National Fundraising Director, Maggie Johns thanked representatives at the recent Appco Group Convention, in Sydney.

The HRI is one of Australia’s leading research organisations working to detect, prevent and cure heart disease, and has made vital findings that have changed the way Australians live with and treat the 'number one killer' of the country.

On March 31, 2012, at the Appco Group's annual meeting, Ms Johns explained the Heart Research Institute was a struggling organization with only $AU200,000 in fundraising income, before they made an alliance with Appco Group in 2011; since then, Appco Group helped generate millions for the HRI.

These vital funds have helped the HRI achieve many of its objectives and be recognized as a world leader in the research of synthetic arteries, genetics and heart disease in its most-modern research facility.

“We really appreciate your efforts and understand the difficulty of the job you do,” Ms Johns told more than 1,000 delegates at the meeting. “At the HRI we are very grateful for all the work you do and the funds raised.”

Appco Group Australia commences lottery

Appco Group Sports Australia kicked-off a major lottery campaign for the Fremantle Dockers Football Club in Western Australia.

Appco Australia will sell 30,000 lottery tickets, to raise $300,000 for the Fremantle Dockers’ Community Goals program.

Community Goals promotes participation in sport and encourages young people to build an understanding of leadership, healthy lifestyle, goal setting, the effects of bullying and social responsibility.

Every year more than 100,000 children participate in the program’s Freo Skills 4 Schools events - that constitute a wide range of fun-filled curriculum-based activities to help students to make well-informed decisions for a responsible, healthy and active lifestyle.

Appco Group Sports Australia is proud to be part of this campaign, in helping the Fremantle Dockers Football Club pay back to the community.

Appco Group Australia and New Zealand R&R ends successfully

Appco Group’s R&R has always been an important event which is thought about in such a manner that it inspires the new generation of leaders recruited in the company. These young leaders are gifted the fantastic opportunity of getting to hear from the senior team as well as the Chairman of the company, Chris Niarchos. It is also one of the most ideal situations where leaders can network both amongst themselves as well as with the top management.

Appco Group Australia and NZ’s R&R which concluded on Sunday 19 June was a grand success with almost and 250 delegates attending the program. The several presentations given by leaders and top performers in the organisation had enough to inspire these young talents and give them the zeal to work harder and better to achieve great results and rewards.
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“In our industry and organisation it is crucial to establish a solid foundation for the future with effective business practices. This will enable you to have long term success for several years to come. Understanding how the business operates and showing dedication to the company and your clients is instrumental to being part of Appco Group”, said Chris Niarchos.

The gala dinner hosted on Friday (17 June) helped the delegates communicate freely and get familiar with one another. The dinner held in Daintree rainforest also geared up the participants for the workshops and meetings that were awaiting them the next day.

The delegates were welcomed by Appco Group Chairman and Founder Christos Niarchos. Chris also stressed on the importance of living up to changes and thinking forward in an ever-changing industry. He also reminded the delegates to make ure that their business fundamentals were always right, because that was what would help them get going in the future.

Soon after the Chairman's speech, each of Appco Group's divisions Sports, Support, Pay TV, Prosales and Energy - held separate meetings where they covered points relevant to their particular industry. While the support division discussed about the right way of dealing with customers along with Vice President Spencer Galbally, Appco Group Prosales held a Q&A style meeting where Vice President Steve Sapsford covered the benefits of training sales force in all areas of the business including B2B, residential and events.

Australia and New Zealand R&R concluded on Friday afternoon which gave time to the delegates to enjoy Port Douglas. The delegates also spend some quality fun time together at the Barrier Reef, fishing, relaxing on the beach and taking part in the competitions that were held in the resorts award-winning golf course.

Appco Group Sports does its part in safeguarding Australian waterways

The national marine organization is a voluntary association that works towards safeguarding the Australian waterways. With the goal of raising money for this organisation, Appco Group Sports joined hands with a very reputed voluntary organisation in Australia. Together they launched a 'Scratch and Win' promotion in April 2011. Appco Group Sports played a major role in distributing these scratch cards across Victoria.

The association is one among those organisations who takes all the extra effort in providing the waterways by rendering marine operations with safety patrols, radio monitoring and search and rescue facilities. The organisation is also one that educates the public by giving them lessons on how to be safe while navigating across the sea. Classes even include ones on boat licence courses and coastal navigation.

The funds collected from these promotions are directed to train volunteers and help them gain high standard, get commodities such as fuel, meet operational costs of rescue boats and purchase support equipment as well as new vessels.

The volunteers association is all praise for Appco Group Australia Sport's division. David Legudi, business development Manager at Appco Group Sports says that the division is more than happy seeing the fact that the association appreciates their works.

“It is a great achievement to add this organisation to the list of reputable organisations that Appco Group works with to raise much needed funds. We relish the opportunity to assist associations that would otherwise not be able to run such extensive campaigns,” David said.

With targets already set for 2011/12 campaigns; the marketing company owner, independent contractors and team leaders at Appco Group Australia are working hard than ever before. The winners of this 'Scratch and Win’ will be drawn on 12th April 2012.

Appco Group Australia associates with the largest wildlife organization in the country

Appco Group Australia is known for its extensive and reputed client portfolio. On the top of the list of this client portfolio is Australia's most reputed wildlife organization which enjoys a relationship with Appco Group Australia for numerous years now. The relationship between the two has proven to be beneficial for both and has also grown substantially over the years. Over the six years of this association, Appco Group Australia has signed up as much as 80,000 new donors for the organization which is a remarkable achievement.

The effort and dedication by the Appco Group Support division in this regard has been tremendous and has helped the group at Australia in forging a solid professional relationship with the wildlife organisation. The drive to perform better was fueled by a passion to help protect Australian wildlife. The monthly donations the organisation receives with the help of Appco Group Australia helps it to undertake scientific research, develop long term solutions for the big environmental issues facing wildlife, and educate the general public on factors impacting the environment.

The innovative face-to-face campaigns rolled by Appco Group Support on behalf of the organisation remains the latter's most preferred method of fundraising. The wildlife organisation is also on the process of testing out new ‘symbolic animal adoption campaigns’ aimed at encouraging even more sign-ups. This will coincide with its face-to-face campaign that will be conducted by Appco. However, if deemed successful it may be implemented as a regular fundraising initiative.

Today, Appco Group Support continues to work hard and keep delivering consistent results.

Appco Group Australia - clients featured in Australia's leading marketing magazine

The Chief Operating Officer and Managing Director of one of Appco Group Australia's major clients is the new cover star of the latest issue of 'Professional Marketing', Australia’s leading marketing magazine and the MD's smiling half-size image with the tag “Fast Mover” in the April-June 2011 issue of the magazine has been in the stands for many days.

The four page article about the Director in the issue describes the successful journey of this company which was launched in the year 2006. By 2010 the company which grew by more than 110 per cent had captured as many as 170, 000 billable accounts.

In the words of the COO of the company “In the energy market, the product is relatively generic and there’s really just one price that people pay. It’s therefore very much about the channel strategies you put in place.

In the Australian market, direct sales have been a very important part of the element; door-to-door, telemarketing and face-to-face marketing, where people can explain the product, and who the company is, have been essential.” thus hinting the great role that Appco Group Australia had to play in its rise.

The article which also talks about the impact that direct sales and marketing had in its growth and the degree of effectiveness it had in recruiting customers, by itself spoke volumes about how the global direct sales specialist, Appco Group Australia, to whom they had outsourced their sales and marketing requirements had helped the company in furthering its goals.

It was Appco’s Energy Division in Australia that has been instrumental in this company's success from the beginning of its journey, delivering over 150,000 new customers for it and thus helping it grow.

People at the helm of affairs in the Appco Group Energy division in Australia also said that Appco Group was proud of their contribution to the company as a whole.

Major teen cancer charity in Australia all set to be Appco Group Support's biggest budget client

A major teen cancer charity in Australia which has employed the services of Appco Group Australia's support division is all set to be the biggest budget client of the Appco Group Support division. The organisation which is based in Australia, strives to assist young persons who suffer from cancer and has great plans for the year 2011. The budget this organisation has set apart for its efforts is the largest that is anticipated on behalf of any charity that is associated with Appco Group Support so far.

The organisation first approached Appco Group Support for assistance in their noble ventures in the year 2008 and ever since the charity has seen a continuous increase in the number of their regular donors – as much as 18, 000.

Thanks to the huge amount of support that the charity benefited from the fund-raising campaigns executed by Appco Group Support, it has been able to turn its dream of bringing young people living with cancer together and aiding them into a reality. It has achieved this by means of several services which include well-being programs, support networks, counselling and most importantly ongoing long-term support for young people. The organisation which has been making a mark, managed to assist as many as 10, 000 young people in the year 2010 alone.

“It is great for us to have such enthusiastic ambassadors not only raising important funds, but also educating the community about the important work we do including supporting, developing and empowering young people living with cancer”, says the Marketing and Fundraising Manager of the charity.

Appco Group Support has taken every effort to raise fundraisers for the charity and today there are 5 marketing companies that represent the charity across Sydney, Melbourne and Gold Coast.

"The response from the public is respectful and positive. Many people we speak to and donors we acquire thank us for coming to their workplace, which is definitely a motivating factor,” said Independent Contractor Richard Difford of a leading company which signed up more than 100 donors for the charity.

Appco Support and the charity organisation are dedicated to working together in order to build the organisation and 2011 does look like it will bring in promising results for Appco Group Australia as a whole.

Donor push for major charity in Australia

The charity division (Appco Group Support) of Appco Group Australia has always been doing great. Whether it is with regards to creating and spreading brand awareness of the charity organisations associated with them in the continent or whether it is in acquiring numerous donors for their clients by means of effective donor acquisition programs, Appco Group Support has always excelled in its tasks.

Appco Group Support has been working with one of the largest development agencies in the globe which focuses on helping children in developing countries benefit from better facilities for many years now.

When asked his opinion, the marketing manager of the development agency had this to say “Appco Group Support was able to provide the professional, reliable and cost effective service that we needed."

It was during this financial year that the Appco Group Australian team was brought on board with a view to increase more donations to the charity organisations through sign-ups in Australia.

The Marketing Manager at the development agency is currently working with Appco Group Australia in an effort to drive in more supporters and donors for a very effective program they have designed recently.

Appco Group Australia kicks off two fundraising campaigns

Appco Group Australia has always been a company which takes initiative in kicking off creative and effective campaigns if they know it is going to be useful for the people, the company as well as its clients. The company as such has a great penchant for making a difference to people on the social level and thus together with Appco Group Support – their specialised division for charity programs, has been leading the front when it comes to fundraising programs. To help them in this task they have a network of as many as thousands of fundraisers.

Today, Appco Group Support and Appco Group Australia both together are primed and ready to kick two massive new charity partner campaigns into top gear – one is for a world-renowned company which fights for the right of children and the other is a leading humanitarian organisation which fights against global poverty.

Following a number of test campaigns conducted in the past, Appco is finally rolling out full fundraising programs with these two highly respected and reputed organisations.

Taking into consideration the brand recognition that both these charity partners of Appco Group Australia enjoy in the Australian market, Appco anticipates exceptional outcomes for both campaigns.

Appco Group Australia acquires 10000 donors for an Australian family and community services provider

Appco Group Australia, with the help and support of Appco Group Support has successfully acquired 10000 donors for a leading Australian family and community services provider. The community services organisation started its association with Appco Group Australia just two years back, but the latter has already managed to recruit more than 10, 000 committed, ongoing donors for the former.

Right from the beginning, Appco group Australia has succeeded in delivering tremendous results for the organisation. In the first year of working together, Appco completed the charity's 12-month donor recruitment goals within 6 months.

The results as well as the work achieved by Appco group Australia have been great so far. And with success in their kitty, Appco Group Australia is all geared up to see the campaign take higher levels and to make their relationship with the charity organisation grow stronger as the relationship progresses.

Field Representatives from Appco Group Sports invited to gain a ‘behind the scenes’ look at West Coast Eagles

Field Representatives from Appco Group Sports were on all all-time high and in all smiles when the Aussie Rules team invited as many as 30 Field Representatives from Appco Group Sports to gain a ‘behind the scenes’ look at the club. The 30 field representatives who were invited by West Coast Eagles recently won a golden chance to interact with the club members. Not only did the representatives mix with West Coast Eagles Staff but they also tried to gain a better understanding about how exactly their company’s work of raising funds helps the club in conducting its programs.

When asked about the experience at the club, an Appco Group Representative had this to say…

“Having the Schools Programs Coordinator, Kim Hannah, speak to the group about the ‘Eagles Rock My School’ program – the main beneficiary of the raffle proceeds –provided fantastic insight into the program and how we help make a difference,”

“It was great for the group to hear the results of their hard work, all while further developing their program knowledge, which has already proven a boon for them out in the field when discussing the program with consumers."

And the same question posed to a West Coast Eagles staff got the following reply

“Staff were extremely impressed with the professionalism, knowledge and eagerness of the Appco personnel, a real credit to their leadership," said the West Coast Eagles representative.

“The gathering was extremely beneficial for all parties in developing the relationship between Appco and West Coast and we look forward to hosting similar events in the future."

Appco Group Australia must be indeed proud hearing that! Way to go Appco and its staff!

Charity organisation in Australia flourishes thanks to Appco Group Australia

A Charity organisation in Australia is flourishing today thanks to the efforts of Appco Group Australia. Way back in 2001 when Appco Group partnered with this charity organisation, the latter had zero donors – those who were committed to regular giving and hence a comparatively small revenue stream. Today, if it is a praise-worthy fact that the charity organisation has about 243, 00 ongoing donors generating a multi-million dollar revenue stream, it is kudos to the efforts of Appco Group Australia and Appco Group Support.

In the very first year of their association, Appco Group recruited as many as 1,679 donors for the charity organisation. Last year a whopping 26,000 new donors were recruited by the company and Appco Group Australia has so far succeeded in generating a total of 243,000 ongoing donors for the organisation over the 10-year period of its association. Speaks a lot about the growth and effort of Appco Group Australia!

In addition to these benefits that Appco Group has gifted it, the charity organisation also benefits from regular giving and this has given it the time to invest in processes, procedures and the quality of staff to build the organisation.

With new fundraising programs launched around the world, the continued success of Appco Group Australia with this charity organisation has seen it creating goodwill for the latter on an international level.

Appco Group Australia lending their helpful hands to an Australian organisation assisting people experiencing psychiatric disabilities

Appco Group Australia with the help of fundraisers from Appco Group Support is lending their hands and assisting an organisation in Australia which is helping people experiencing psychiatric disabilities.

Appco Group Support realised the noble work that this organisation has been doing and was quick in lending its helping hand to the organisation to assist it in raising its own funds. With assistance from Appco Group Support and Appco Group Australia, this organisation which helps people with psychiatric disabilities is currently looking forward at launching three new programs.

Unfortunately, for the past 30 years, this organisation could not conduct these programs since it was previously funded entirely by the government. The regular donors who support the organisation are now helping these programs become a reality.

The fundraising campaign took off in 2009 and today Appco Group Support associated fundraisers have managed to recruit 1,700 donors who have committed to support this organisation and these programs on an ongoing basis.

At present, almost 60-65 per cent of the organisations’ overall income comes in the form of face-to-face fundraising.

Appco Group Australia helps subscription TV provider to reach out to more regional households

Just as the digital revolution was spreading its waves all across the globe, Appco Group was quick to jump into it by providing many pay-TV companies with an effective and efficient sales channel, one they had not thought about – the face-to-face channel.

Australia was the founding country of Appco Group in 1987 and the Appco Group Pay TV division has rendered its full-fledged services in the country right from the year 2002. The company has been working alongside Australia’s second largest subscription TV provider in an effort to expand the company's marketing territory and grow their market share.

Thanks to Appco Group Australia's extensive national coverage, the subscription TV provider has been able to reach out to more Australian households than ever before. The representatives from Appco Group Australia put their heart and soul into the campaigns and even ventured to remote Thursday Island on behalf of their client to offer residents Subscription TV Company's wide range of services.

And now the results are there for all to see. Through attendance at special events and kiosk marketing, these representatives from Appco Group Australia have helped in bringing as many as 150,000 subscribers for the Subscription TV provider in the past eight years.

What’s still better is that company has helped the Subscription TV provider in the launch of its new range of services and offerings including the recent introduction of Digital High Definition services, all while continuing to expand the company's subscriber base and regional reach including the recent introduction of Digital High Definition services, all while continuing to expand the company's subscriber base and regional reach.

Appco group Australia and Appco Group Sports together roll out an innovative voucher program

Appco Group Sports was established in the year 2000 as Allsports Direct (Australia) Pty Ltd. Hardly a decade has passed today but the division has already earned for itself the reputation as a very cost-effective and professional mode for sporting organisations to raise their revenue along with brand awareness.

Appco Group Australia along with Appco Group Sports has masterminded a product which is bound to help their clients in their fundraising efforts. The product is nothing but a booklet of sport vouchers and has already been a runaway success for one of their clients. Appco Group Sports Marketing Companies, Centrix Promotions and TaylorMade, were responsible for the implementation of this new product and since June 2010, after months of trial and error, Appco Group Sports has sold more than $600,000 AUD worth of voucher booklets for this reputed client of theirs - a governing body for the blind and vision impaired sport in Australia.

"The exciting component about this product is that it is transferable from client to client and can be sold in every state across Australia" said David Owen, Centrix Promotions.

In just 12 weeks Appco group Australia has witnessed this new concept working wonders and everyone at the company are in full praise for it. The way the concept works is that a customer purchases a booklet. The booklet includes a range of vouchers that can be exchanged at any Coles Express petrol stations for items such as, food and beverages, or magazines.

Inspired with the success of the new product both the Appco Group Sports Marketing Companies have now enlisted Victorian Marketing Company, Big Fish Group, to create more brand awareness and widen the product’s reach.

Appco Group Australia delights in the partnership between FW1 and Aussie Racing Cars

When FW1 and Aussies Racing cars announced their partnership in early 2010 there was none more excited that Appco Group Australia at the news. The company felt that this partnership was one which had the potential to run on for many years.

Aussie Racing Cars have the reputation for being pure-bred race cars that take their origin in Australia, right from its design. Custom-built in Australia itself, these cars are three quarters the size of a V8 Supercar. The cars enable thrilling four-wide braking and overtaking and are powered by a 1.2 litre, 125bph, twin-cam, 16 valve engine that revs to 11500rpm.

The decision of FW1 to partner with Aussie Racing Cars slightly stems from the fact that FW1 is looking for better avenues to promote and gain exposure for their product range which includes FW1 waterless car cleaning wax.

As per the agreement, FW1 will have access to several Aussie Racing Car styles and this includes 1940 Coupe, FJ Holden, AU Falcon and VY Commodore. This comes in addition to the FW1 branding on certain merchandise and cars.

What FW1 has offered to do in return is to promote the Aussie Racing Cars at its events with their Independent Contractors gaining knowledge and training on the different specifications. The partnership has been a mutually beneficial one so far.

"I spoke with FW1 management, and we developed a plan to utilise Aussie Racing Cars to demonstrate their product and also discuss the different aspects of each vehicle at events. I’m excited about the partnership, as it means more people will have access to the cars, not only at planned events, but also within the local community and for fundraisers", said Phil Ward, Aussie Racing Cars founder and director

Appco group launches new iPhone Application

Appco Group Australia had something to cheer about when its parent company, Appco Group, announced that its global news could now be seen anywhere and anytime by anyone who had an iPhone. The Appco Group’s iPhone application can now be downloaded from www.apple.com/itunes .

With the befitting name - “Appco App”, it is a free application that works to deliver all the latest news from one of the leading Sales and Marketing Company. The added advantage of Appco App is that the application allows its users to share photos, videos and their own news stories. For those who are pondering about on which models of iPhone does this application work, the answer is that it works perfectly well on all current versions of the iPhone provided the user has downloaded the iOS 4.0 itunes software update.

The entire Appco Group team including Appco Group Australia is excited about this fact and Andy Hobbs, Appco Web Development Manager voiced his opinion "The Appco App currently only works only on the iPhone but an iPad version is on its way in the coming months." The app will be developed further to give users’ access to more information about the Appco Group."

The Chairman of the company Chris Niarchos when asked about the new application said that he believes that the app demonstrates Appco Group’s willingness to embrace the latest technology and communicate in new and effective ways.

Chris Niarchos, Appco Group Chairman "Like all companies we need to move with the times and our Appco App enables us to communicate all of our news as it happens. It also means that we will have great interaction from all of the Field Representatives who are associated to the Appco network around the world."

Appco Group Australia boasts of an international association with the world’s largest wildlife organisation

After a two-year break, Appco group Australia and specifically the Appco Group Support division welcomed with open hands, one of the leading conservation bodies in the world back to their client list. The association was confirmed with the launch of the new ground-breaking fundraising campaign for the client in Australia by the Appco Group Support division.

This client relationship of Appco Group support had lasted for 7 years and both Appco Group as well as the client did enjoy and boast of a long mutually beneficial relationship. The decision for a two-year hiatus was the consequence of the company deciding to rest the program due to changes in their marketing mix. During the relationship with the client, Appco Group helped it acquire over 78,000 donors thus aiding them in their efforts to fight against the big environmental challenges the world faces today.

Today the international association with the client has spread across Australasia and Europe and representatives from Appco Group were even invited to speak on the benefits of face to face fundraising at the international conferences conducted by the conservation body.

Appco Group Australia makes it big for a Top Fortune 500 financial services company

It was in the year 1999 that Appco Group Australia, consequent to their association with a Top fortune 500 financial services company, and after guaranteeing to gain new and increased levels of credit card customers for them, headed out to numerous petrol stations, homes, shopping centres and airports in an effort to offer credit cards to people in Australia on the client's behalf.

And Appco Group Financial Services, the specialised division of Appco Group Australia, which operates in Australia too has a track record of gifting high-volume and quality customers for leading banks and financial services across the globe. So it was not surprising that they were very successful when it came to marketing the credit cards of this Top fortune 500 financial services company in the Australian continent as well.

Appco Group Australia has helped the company gain over 10000 new credit card users to their customer base. Throughout the 11 years the relationship between Appco and the financial services company has proved to be a mutually benefitting one. And till today it remains so!

Appco Group Australia fulfils the dreams of many charitable organisations in the country

A few years back, many of the charity organisations in Australia, found their fund-raising activity a very daunting task. It was at this juncture that Appco Group Australia (to be specific-the Appco group Support Division) stepped in and readily lend its hands to these organisations. By meticulously planning along with these charity organisations, Appco Group Australia charted out and implemented direct marketing campaigns in an effort to increase the number of donors for these charities. And the results were there for all to see. The organisations were more than pleased with what they saw and with the number of donors constantly increasing; and have been in all praise for Appco and its specialised divisions.

In the year 2003, Appco Group Australia began its operations by representing a reputed charity organisation’ face-to-face consumers and helped it to witness an increase in their sponsors by 56 per cent. The Group has also been responsible for signing up in excess of 62,000 regular givers, who have contributed to this charity organisation that works with the aim of making the world a safer, healthier and happier place for children. The reputed charity organisation now realises how cost effective the program by Appco Group Australia is and has never regretted its decision of joining hands with Appco Group Australia.